The Content Network is a gold-mine if done right. The traffic and competition currently on the Google Content Network is like Adwords back in 2003 or close to it.

Not everyone wants to mess around with theming keywords, conversion tracking, and placement targeting on the Content Network, but it can be a real winner if done right.

The Benefits:

1. Less Competition
2. Much Cheaper Clicks
3. Easier to Direct Link for Quick Testing
4. Google Doesn’t Care About Your .03% CTR

The Disadvantages:

1. MORE WORK

So what is the answer to making the most out of the Content Network?

–> Keyword Rockstar <–

* Yes the above is an affiliate link and I will make money if you sign up through me, so what are you waiting for.

But in all honesty, this is a killer program if you can afford it.

It even creates image ads for you automatically for easy exporting into your Content Network Campaigns.

Just think about he ROI if you getting Weight loss traffic for .15 cents or even less.

If you have no idea the power of this program and the Content Network in general, do this:

• Sign up for OfferVault. (FREE and you should be a member anyway if you run any CPA offers.)
• Check out the webinars page in your account. (They offer free weekly webinars with big name marketers.)
• Listen to the recording of the Keyword Rockstar webinar with its creator Jon Shugart.

Then make your decision on whether or not to buy Keyword Rockstar and smash the Google Content Network to pieces.

Till next time,

Matthew J

P.S. – I am currently running a campaign with auto generated Content Network Image Ads.  I used Keyword Rockstar and was up and runing in no time.

Look for my results on this campaign in the near future! I might even share my Niche!!

]]> http://bizzlemarketing.com/142/grabbing-cheap-website-traffic-like-adwords-2003/feed/ 13 http://bizzlemarketing.com/135/how-many-keywords-for-ppc/ http://bizzlemarketing.com/135/how-many-keywords-for-ppc/#comments Thu, 27 Aug 2009 14:53:11 +0000 Matthew J http://bizzlemarketing.com/?p=135 If your like me, you’ve taken almost every PPC/Keyword program and course out there.  Each using their own little spin on keyword research and how many keywords to use for your PPC campaigns.

The PPC Classroom guys suggest one keyword per adgroup and a list of keywords in the high hundreds or thousands.

The Commission Blueprint guys suggest a smaller list of a couple hundred to under 100. The go as far as to say that their most profitable campaign has under 100 keywords.

So what to do and who to believe.  Like all comparisons of this nature: “I believe they are both right.”

Let me explain:

When I first started out with Adwords, I used the Google Cash Method mixed with my own instincts.  To my surprise I made a few hundred clams on a dog training Clickbank product.

Then I moved on and read more and more from all the Gurus.  I think this was my mistake -> it showed in my earnings. The methods these guys teach require much more capital then the average dud or dudette can spare.

See if you are going to have a list of PPC Keywords in the thousands, you need to have a ton of money available to test with. This is a great method to find undiscovered keyword gems, but it is super expensive.

So I went back to the basics and my gut.  Swaying more toward the Commission Blueprint theory.  Start small (I even have a campaign running right now with only one keyword at the moment!) You want to get 300-500 clicks on a keyword before you really know if it is going to produce.

So do the math:

• Your pitching (OK promoting) a $60 Clickbank product that pays $30 per sale.
• Your direct linking to test the product viability and get the average 1%-3% conversion rate.
• So this means to break even your initial bid will be $.30 – $.90 per click. (Don’t bid to low out of the Gate. Google will dislike your ad.)
• Lets use .$30 per click @ 300 clicks.  This little viability test is going to cost you $90 per keyword.

So yeah! It gets expensive if you follow all the rules.  Of course, I don’t always do this myself, but I do like to hit at least 100 clicks or have lost double the product payout before I scrap a keyword.

If you start small with a high traffic keyword, you can always “Scale The Thing Silly” after you find a winner and make some coin (Think >> More Keywords, Variations on Keywords, PPV/Banner Placements, Direct Mail, etc.)

So the moral of the story is….do what you feel comfortable with! Its your money your flushing down the crapper.  For me, I like to start small and build out! But that’s just me!!

Love Ya!!

Matthew J

P.S. – Commission Blueprint 2.0 is coming soon! Opt-In to my mailing list to get the Early bird link when it launches.  I am still a paying member of their Commission Blueprint Monthly.  You can visit me in the CB forum. Later.

If you looking for some high Page Rank Backlinks to boost your Google rankings have I got a treat for you!

Chris Rempel has done it again with the Authority Loophole.  In a blatent ploy to get you on his email list ( which is a great newsletter by the way), he is offer a free download that takes advantage of a loophole in the blogoshere.

Being a Rempel fan, I have been waiting for this tool for sometime and it is FINALLY live.

To my surprise, he decided to give it to you for free.

All you need to do is signup for his newsletter and bam you a proud member of the Authority Loophole backlink builder.

There is also a nice One-Time offer for Profit Loophole which I recommend you take part in, but hey not everyone has the cash to burn.

I buy a lot of Chris Rempels stuff and I can honestly say he is one of the real deal marketers out there today.  Way over delivering and under pricing!

Anyway, take a minute to grab this free tool, use the loophole an build some nice backlinks.

Then Rinse and Repeat.

Later,

Matthew J

P.S. – If you have used this tool, comment on it below.

I love case studies and thought what better way to teach something then to let people watch the entire process from the beginning. (Picking a Product, Keyword Research, Tracking and the whole 9.)

So here is how this will work.  I am going to start a PPC campaign promoting a Clickbank or CPA offer and let you peak in on the whole process.

No editing, win of lose you see it all.

Leave me your feedback as comments and I will adjust the course as we go.

If you want, leave some feedback now and suggest a product to promote.

So come back with a couple days and we will be Rollin.

Later,

Matthew J

U Comment I Follow

There has been a movement going around the blogosphere for sometime about the use of “No Follow” and “Do Follow” comment links.

Wordpress by default is setup with a No Follow comment system.  Meaning you don’t get Google link love for commenting on blogs and linking back to your site.  I believe the reason for this was to cut back on comment spam. But by using anti-spam plugins and moderating comments,  spam can pretty much be avoided.

Due to the default No Follow settings in Wordpress; Do Follow Directories and Do Follow Blog Search sites are becoming more and more popular. These sites are focused on finding Do Follow blogs that make it worth taking the time to comment.

I know I rarely feel compelled to leave a comment on a blog that isn’t do follow. But I’m very willing to comment on a blog that promotes do follow.

My Thoughts (for what its worth):

Disclaimer: *I am no SEO expert by any means, so don’t take this as gospel.*

If your visitors are good enough to come to your blog and take the time to comment; my view is let them have a little link love for their time.  Its not like my blog is a Page Rank 8 or anything anyway.

Every comment that a post gets is a good thing.  Who knows; Maybe the good outwieghts the bad.

Maybe  and I say maybe, Google thinks with all that commenting, your blog is the shiznit and will rank it higher than the stingy blog owner that doesn’t have any comments because he/she is scared of leaking a little link juice.

So to make a long story short: Make your Blog a “DO FOLLOW” by installing a plug-in like No Follow Free.  You could even take it one step further and add a CommentLuv to really spread some love to your visitors.

Later,

Matthew J

P.S.-BizzleMarketing is a Do Follow/CommentLuv Blog.

“So comment or should I say spam away.”

Love Ya and Thanks for the Visit!

You’ve probably noticed all the fuss behind PPC Bully 2.0 and the big launch going on.

Yes it look really amazing and you can see it in action at this website (Boy would I be mad if that was my account they uncovered!).

P.S. If you opt-in at the above website, you get a free report and access to the videos.

This software will be similar to PPC WebSpy, Google Cash Detective, SpyFu and the like.

They are all amazing tools, but I really don’t think too many newbie internet marketers can afford the price tags on the these programs.  Maybe PPC Bully 2.0 will come out with a price shocker that is more affordable.

I think the value the programs provide are incredible if you have the budget to pay the monthly fee, don’t get me wrong.  However, you can definitely do just fine on you own with a little research, time, and persistence.

I guess my view on it is this.

If you are just starting out and one a limited budget:

1. Spend the time to research a niche.
2. Find some affordable keywords.
3. Once you find a couple profitable ventures, buy the tools.

Please don’t fall for the hype.  If you can’t afford these programs, wait until you can!

PPC  and affiliate marketing is a learning game, and you eventually will succeed.

All this being said, I would Opt-in to the website and get the PDF and Videos, as they are very enlightening.

You can get access to the video here and make up your own mind.

Later,

Matt

I had heard all the reviews, but really didn’t think I needed any more help with PPC and affiliate marketing…

If you’ve been into internet marketing or affiliate marketing for any amount of time, I am sure you have heard of Commission Blueprint.  I have run across this product many times within the last few months and always had held off on buying the course.

Then I came across an email in my inbox promoting Commission Blueprints Monthly Membership site. What got me to take the leap was the new pricing $4.95 for a 7 day trial.

Instead of paying a big up front $100-200 ( I don’t remember the old pricing. $97 I think) I could get the whole video package and much more for FIVE BUCKS.

The new membership site renews at $67 a month if you don’t cancel within 7 days, but I don’t plan on canceling anytime soon.  The stuff they have added in the membership is incredible.

I knew the guys behind the blueprint products (niche blueprint and commission blueprint) are upright guys known to over deliver, but this really is an outstanding bargain. Their goal is to add and create enough tools so you don’t have to pay other memberships for things like tracking and link building.

What you get inside

• Hours and Hours of Videos – Weeks Worth of Watching
• A Ton of PDF/Ebook Walkthroughs
• An Active Helpful Forum
• 3 Way Link Building Service ($50-100 month service for free)
• HippoJaw Tracking Service ($77 on its own)
• Lead Capture Templates
• Graphics
• Fresh Content added Monthly

The latest content added is a Business-in-a-box internet consulting business.  They walk you step by step through setting up a potential 6 figure business all laid out in video.

Anyway, I don’t want to sound like anymore of a “fanboy” , but I think these guys are doing great things with their latest product.

Fine then don’t believe me, go spend you $5 bucks on a latte.  Or invest that $5 and someday own your own Starbucks.

Later,

Matt

PS – The below video does a better job of walking through the product then the sales page does. Watch it below. Then Pick Up Your Membership Here!

[video filename=/wp-content/uploads/2009/05/commissionblueprint.flv /]

My favorite of these being the forum and review search modifiers and wait here it comes…..The Google Wonder Wheel!

The new search options can be found by searching Google for a given keyword, and then selecting “Show Options” under the Google logo on the page.

So what does this do for you and me?  Very simply, it gives us yet another great tool to drill down deeper and deeper into a possible niche.

See the screen shot below. This is a search I ran for “lose weight” and dug into a bit.

Google Wonder Wheel

As you can see, this is a great opportunity to come up with stuff you might have never thought of on your own.  Like for example what is eleotin tea and is there any way to make some money off it?

So to wrap it up -> Go waste some time with The Wonder Wheel and come up with your next source of income.

Thanks for the visit!

Later, Matt

PS: Leave a comment on what you think of the wheel and how you are using it!

If your a Pay Per Click Newb, this should be helpful to your bottom line, Listen Up!

Google Trends can be used as a way to land some old school style .05 -.10 clicks with relative ease. These campaigns are rarely going to last long term, but are more of a hit it and quit it type moneymaker.

Here we go:

1. First brain storm all events going on at the time of your campaign launch. For Example: Superbowl, NBA Playoffs, World Series, Mother’s Day, Christmas, Valentines Day, New Years Eve (think weight loss resolutions), etc.
2. Now go to Google Trends and verify your brainstorming process. At the top of the page, type in your holiday/event and check out the time line graph. Separate different keywords by commas to compare traffic volume. Try these -> “Watch SuperBowl, Male Yeast Infection” remove the quotations of course. Male yeast infection is a known 30,000 searchers a month and really steady. It acts as a great baseline measure.  Notice the huge spike in traffic for Superbowl in Jan/Feb. and it is increasing every year.

3. 

   "Watch Superbowl vs. Male Yeast Infection"

4. Now go do some research on your keywords. Check out the Google External Adwords Tool.  If there is always strong traffic with the occassional spike, good, but even if Google tells you there is no traffic for a given month, they are wrong (the estimate is coming from the month prior when there maybe wasn’t any traffic). We know what is about to come, so we get in front of the surge!
5. Go find a related Clickbank or CPA offer and Monetize it.  As always, track and test that losing or break-even campaign until it is profitable and then…. SCALE IT TO THE MAX!!

And that’s about it. Using this method is a very effective way to fly-in under the radar and grab some cheap profitable clicks.  I have used this method many times to create a quick income stream.

Just remember, this is a “Hit it and Quit it” method that will dry in in a matter of weeks or months depending on your current event!

Now go make some MONEY!

Actually, even before that was the  Secrets of the Big Dogs (check out that awesome sales page) ebook in which you promoted 1 link and got paid by up to 10 different companies. Pretty “Killer Stuff” and it actually made a lot of people some pretty good money. The programs were all mainly hosting companies and safe lists that paid on multiply levels.

Lets just say things have come a LONG WAY! So anyway, back to the present…

Why does affiliate marketing rock?

• Low Start-up Costs
• No Overhead
• No Employees (Initially)
• Unlimited Earning Possibilities
• Start Your Business In Minute
• And Reason #1 Its Not A J.O.B.

Moral of the story = Get Started Now and Don’t Quit!!

Later!

“Bizzle” Matt J

P.S. – Subcribe to my Feed, follow me on Twitter and start reading all you can on Making Bank Online!