If your like me, you’ve taken almost every PPC/Keyword program and course out there.  Each using their own little spin on keyword research and how many keywords to use for your PPC campaigns.

The PPC Classroom guys suggest one keyword per adgroup and a list of keywords in the high hundreds or thousands.

The Commission Blueprint guys suggest a smaller list of a couple hundred to under 100. The go as far as to say that their most profitable campaign has under 100 keywords.

So what to do and who to believe.  Like all comparisons of this nature: “I believe they are both right.”

Let me explain:

When I first started out with Adwords, I used the Google Cash Method mixed with my own instincts.  To my surprise I made a few hundred clams on a dog training Clickbank product.

Then I moved on and read more and more from all the Gurus.  I think this was my mistake -> it showed in my earnings. The methods these guys teach require much more capital then the average dud or dudette can spare.

See if you are going to have a list of PPC Keywords in the thousands, you need to have a ton of money available to test with. This is a great method to find undiscovered keyword gems, but it is super expensive.

So I went back to the basics and my gut.  Swaying more toward the Commission Blueprint theory.  Start small (I even have a campaign running right now with only one keyword at the moment!) You want to get 300-500 clicks on a keyword before you really know if it is going to produce.

So do the math:

• Your pitching (OK promoting) a $60 Clickbank product that pays $30 per sale.
• Your direct linking to test the product viability and get the average 1%-3% conversion rate.
• So this means to break even your initial bid will be $.30 – $.90 per click. (Don’t bid to low out of the Gate. Google will dislike your ad.)
• Lets use .$30 per click @ 300 clicks.  This little viability test is going to cost you $90 per keyword.

So yeah! It gets expensive if you follow all the rules.  Of course, I don’t always do this myself, but I do like to hit at least 100 clicks or have lost double the product payout before I scrap a keyword.

If you start small with a high traffic keyword, you can always “Scale The Thing Silly” after you find a winner and make some coin (Think >> More Keywords, Variations on Keywords, PPV/Banner Placements, Direct Mail, etc.)

So the moral of the story is….do what you feel comfortable with! Its your money your flushing down the crapper.  For me, I like to start small and build out! But that’s just me!!

Love Ya!!

Matthew J

P.S. – Commission Blueprint 2.0 is coming soon! Opt-In to my mailing list to get the Early bird link when it launches.  I am still a paying member of their Commission Blueprint Monthly.  You can visit me in the CB forum. Later.